Population Media Center

Impact Report on Population Media Center’s Burundi Agashi 1.0 Program

Program activities
Agashi! (“Hey, Look Again!”) was a radio serial drama broadcast across Burundi. Using Population Media Center (PMC) entertainment-education approach, the program addressed family planning, reproductive health and child health/nutrition.



$6 treats a child for diarrhea.


PMC collected data on a sample of the broadcast population after the program. To estimate the change attributable to the program, PMC compared regular listeners of the show to a similar group of non-listeners.

Data source
A nationally representative cross-sectional survey of women and men of reproductive age was conducted right after Agashi stopped being broadcasted. Survey questions covered demographics, health knowledge, health behaviors and exposure to the show.

Attribution method
PMC compared self-reported ever-use rates of oral rehydration solution to treat childhood diarrhea among listeners and non-listeners, using multivariate logistic regression to control for factors such as sex, age, education, residence and religion.

This report was created by Population Media Center with self­-reported data using ImpactMatters' impact reporting platform. This report covers January 2014 to January 2016.

Elijah Goldberg